Reimagining the e-commerce experience for an apparel brand steeped in military heritage.

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Working with The Charles in New York as design and experience director to reimagine Alpha's DTC experience, with the main goals being increasing brand awareness, loyalty, and conversion which was achieved in spades.

1-Alpha-R2-Home
10-Alpha-R2-Story
9-Alpha-R2-Stories
3-Alpha-R2-Search
2-Alpha-R2-Nav-Dark
6-Apha-R2-Quick-Shop
4-Apha-R2-PLP

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