A disruptive brand campaign designed to hijack the world around it.

Our insight was simple — while everyone is “living their best life” on other social channels, on TikTok they’re lip-syncing, dancing, dressing up, challenging each other and not taking the world so seriously.

To share this message to the world we created “Meanwhile, on TikTok", a campaign that interrupts normal broadcasting — whether in Cinema or on Instagram Stories — with a blast of the spirit and energy that's making TikTok such a runaway success. What makes you Tik?

Watch the film →

I worked across production, creative, copywriting, design and even 'acting' on this project. A swashbuckling team effort on this. Super fun.

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