Selfridges AR Experience
An exclusive augmented reality retail experience at Selfridges, London. High-end footwear brand AUXILIARY takes skating, cars, and vintage audio products as its inspiration. To celebrate their most recent product launch, we developed an exclusive Augmented Reality at Selfridges, London.
The experience brings a new approach to Augmented Reality, using Facebook’s Spark AR platform in a mainstream retail experience for the first time. No downloads necessary; the full AR experience is accessed directly through the Facebook app.