Concept re-design of the NBA.com. Since moving to America I have reignited my love for basketball, which I hadn't had any interest in since the Space Jam and Muggsy Bogues era.
In the right rail the user can change the topics of what the quick news feed is focussing on, and even if you wish for it to be the entire NBA or just your team, whilst browsing. The left being more curated and long form magazine style content and video. I have created a rich environment, but although a concept have maintained an achievable realistic result, with UX and responsive grid behaviours considered throughout.