Strava My Year in Sport

Client —

Agency —
Stink Studios

Animation Partner —
Giant Ant


We created a logic system that pulled an athlete's best sporting moments into a personalised, minute-long animation — from the hilliest ride to the total miles run. In the month that the website was live, we generated millions of unique videos for Strava users.

In my role as Design Director I worked on the UX and UI of the interface design as well as being involved creatively throughout the narrative process.