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Proposal for 2021 Off-White digital platform experience, designed with human ergonomics at its core. 

Working truly mobile first, we put substance over style to create a utilitarian experience. Applied research of device ergonomics to create a highly useable interface that speaks fluentely to Abloh's brand shift, from industrial to human.

Another layer to this was deploying progressive UI, for example, you would only see your bag once something was in it.

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© 2008—2024

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